What started as an idea is finally becoming real.
After months of decisions, design work, development, testing, colour choices, specifications and countless small details, Drive ÉLAN is ready to launch.
On Saturday 10 October 2026, we will officially introduce Drive ÉLAN at The Yard, Vale do Lobo, bringing together friends, customers and guests for the first public unveiling of the brand and our first three ÉLANs.
The event begins from 14:00, with the official unveiling taking place at 15:00.
Three very different ÉLANs will be on display, giving guests their first opportunity to see the cars properly, explore the different finishes and specifications, and understand what makes an ÉLAN different.
Inspired by an era. Made for today.
Drive ÉLAN was created around a simple idea: to bring back some of the character, simplicity and enjoyment that has disappeared from modern motoring — while creating something suited to life today.
Available in petrol or electric, manual or automatic, every ÉLAN can be individually commissioned through a growing choice of colours, interiors, wheels, finishes and bespoke details.
For those wanting to go further, ÉLAN Bespoke allows us to create something entirely individual — from one-off colour combinations and racing-inspired liveries to vehicles designed around a business, hotel, resort or brand.
The result is not simply another car.
It is something personal.
Something designed to be noticed.
And above all, something that should be fun.
The official Algarve launch
Our launch at The Yard will be relaxed, informal and very ÉLAN.
Guests will be able to enjoy food and drinks throughout the afternoon, see all three launch cars together and, later in the day, experience an ÉLAN from behind the wheel with test drives available.
For us, the event represents the end of one chapter and the beginning of another.
Until now, Drive ÉLAN has existed largely through drawings, specifications, design meetings, websites, samples and ideas.
On 10 October, people finally get to see it for themselves.
Saturday 10 October 2026
The Yard — Vale do Lobo, Algarve
Arrival from 14:00
Official unveiling 15:00
Want to join us? Register for the Drive ÉLAN launch through our website.
Move Beautifully.
